Meina Ghafouri

About

I’m a seasoned content and technical marketing expert specializing in SaaS and cybersecurity, built on a career in engineering.

I specialize in crafting content strategies that make complex technology accessible and impactful.

My work often blurs the line between storytelling and innovation, balancing technical depth with clarity.

Outside of marketing, my art is deeply intertwined with technology, exploring the intersections of identity, creativity, and computation through mediums like machine learning, immersive media, and experimental interfaces.

Companies

Okta
Auth0
Comcast
Urban Outfitters
Reed Elsevier
Penn Medicine
GlaxoSmithKline

Creative Work

Interactive


Auth0 Beer Tap

An IoT experiment combining device flow authentication with a physical beer tap. Built using Auth0 Device Flow, Raspberry Pi, and Python for seamless user experience.

Authentication-to-beer prototype

Soft Gears

An immersive 3D experience in a sewing studio, blending technology, feminism, and machine labor with user-controlled dynamic visualizations.

Dynamic visualization of interlocking geometric patterns

Sewing studio

Interactive installation in a working sewing studio with real-time projections

Obscure Emoji Translator

A machine learning interface reimagining Google Translate, leveraging the Tumblr API and Dango Emoji API to translate Dictionary of Obscure Sorrows definitions into emoji, exploring digital communication.

Emoji Translator Interface

ML-powered emoji translation system

Output from terminal v1

Pillbox.0

An unobtrusive pill-minder prototype built with Arduino IDE and Java. Created in collaboration to remind users of medication schedules through ambient light signals, keeping pharmaceuticals discreetly hidden.

Pillbox prototype demonstration

Ambient light reminder system

Search Identities

A geo-localized search result analysis exploring racial constructs and biases in search engine results. By blending the top image results from these distinct search engines, the project highlights cultural perceptions and biases embedded within algorithmic systems.

Meta Babies interface

Interactive visualization showing search result patterns across different geographic regions

Search result analysis

Detailed analysis view showing data patterns and algorithmic biases

Exhibition installation view

Gallery installation showing multiple screens with live data visualization

Sketches


Volumetric

An experimental portrait series using OpenFrameworks and OFx FaceTracker to create otherworldly volumetric portraits. The project explores the intersection of facial recognition technology and abstract digital art, transforming human faces into ethereal 3D forms.

Volumetric portrait visualization

Face tracking transformed into abstract 3D forms

Ethereal portrait study

Real-time face tracking visualization

Melt

GPS data visualization of Brooklyn Bridge hikes, inspired by Takeshi Murata's Melter series. Created using D3.js with two views: an artistic interpretation and accurate GPS coordinate mapping.

Melter-inspired GPS visualization

Artistic interpretation of GPS data

Pointillism

An experiment in p5.js exploring minimal computer vision with tangible inputs. Converts webcam input into colored dots, with microphone input controlling dot size. The visualization becomes especially dynamic when music is playing in the room.

Pointillism visualization with audio reactivity

Audio-reactive pointillism effect using webcam input

Publications

Technical Content


Implementation Guide2024

Make Your MFA Adaptive with Actions Templates

Explains how to implement adaptive MFA using machine learning (ML)-driven risk assessments with Auth0 Actions templates in Okta CIC for a secure, frictionless user experience.

Read More →
Implementation Guide2024

Connect Your Application to Salesforce with First-Party-Data

Shows how to integrate your application with Salesforce using Auth0 Actions in Okta CIC to seamlessly share first-party data and create unified customer profiles.

Read More →
Implementation Guide2024

Flag Sensitive Transactions for Step-Up Authentication

How-to guide to enhance security for sensitive transactions by implementing step-up authentication with Okta CIC.

Read More →
eBook2024

Learn CIAM by Example eBook

Demonstrates how Customer Identity and Access Management (CIAM) improves application security and user experience (UX), offering practical solutions, best practices, and insights into common challenges, essential considerations, and potential pitfalls.

Read More →
Blog Post2023

CDP and CIAM: A Match Made in Cookieless Marketing Heaven

Explores how integrating Customer Data Platforms (CDPs) with Customer Identity and Access Management (CIAM) enables personalized, secure marketing in a privacy-first, cookieless world.

Read More →
Blog Post2023

What is Zero Party Data and Why Does It Matter Now

Highlights the growing importance of zero-party data (ZPD)—information consumers willingly share with brands—as a key to enhancing personalization, privacy compliance, and trust, particularly as third-party cookies phase out and data privacy regulations evolve.

Read More →
Whitepaper2023

The Future is CIAM: Insights from 200 APJ leaders

Examines how Customer Identity and Access Management (CIAM) enhances digital customer experiences, data privacy, and developer innovation, offering insights and recommendations for business leaders.

Read More →
Technical Guide2021

Best Practices Guide for SMART on FHIR

Strategies for implementing secure authorization and authentication in healthcare applications, emphasizing interoperability and patient data access.

Read More →

Events

Corporate


Oktane '22

Developed strategic scripts and crafted impactful presentations for executive leadership.

Read More →

Oktane '21

Designed technical resources and built engaging demos tailored for the sales engineering team.

Read More →

Academic


Global Summer School Lecture

Redefine public spaces through technology, metaphysics, and accessibility to promote inclusive, decolonized virtual systems.

Read More →

NYU Accessible Coding Workshop

Taught computational languages to non-sighted students

Read More →

School for Poetic Computation

Exploring code, design, and technology through innovative, interdisciplinary art and product design projects.

Read More →

Contact